If you work in the ad world, chances are you’ve seen some big green posters littered about the place recently, either outside on billboards or being shared on social media.

Each one has a simple message designed to remind you about the power of advertising.

And, in turn, the aim is to raise awareness of the agency behind them: LONDON advertising.

The posters have caused quite a stir…

Some love them, some aren’t so sure.

One of the people behind them, is Michael Moszynski, founder and CEO of said agency, LONDON advertising.

And to find out more about the campaign, Michael joined me to chat for the latest episode of the All Good Copy podcast to discuss the posters and more.

Indeed, from starting out at Saatchi & Saatchi to setting up agencies in Hong Kong and New York, Michael has seen it all over his long career and his take on the industry today is very interesting.

Subscribe and listen to our chat on iTunes here.

Or you can listen on Soundcloud here:

NOTES ON THE PODCAST

Michael Moszynski is the founder and CEO of LONDON advertising, an award-winning creative agency based in London but with clients all over the globe. He began his career working with Saatchi and Saatchi and was instrumental in setting up offices for the group in Hong Kong and New York. You can find out more about Michael and follow him on Twitter here.

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It’s published by Harriman House and available now on Amazon here.

You can visit the LONDON advertising website here.

And you can see the recent campaign we discuss here.

How Brands Grow by Byron Sharp is available on Amazon here.

An Attempt at Exhausting a Place in Paris by Georges Perec is available on Amazon here.

Antkind by Charlie Kauffman is available on Amazon here.

Catch up on The All Good Copy Podcast here.

Author

Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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