What’s a good story worth?

That seemingly simple, but, in fact, obscenely complicated question is at the heart of something known as The Pound Project.

The Pound Project, if you’ve not come across it, was founded by Birmingham-based writer, JP Watson.

It aims to promote writers and their work in a fair and sustainable way and, so far, it’s been doing so very effectively.

Having already published the likes of Dolly Alderton, Emma Gannon, Sebastian Faulks, Richard Curtis, and most recently, Ana Santi, not to mention a whole host of new and exciting voices…the Pound Project is going from strength to strength.

So, it was a pleasure to chat (for the second time, after we lost one recording) to JP for EP.37 of the All Good Copy podcast and discuss the project and writing in general.

You can—and should—listen to our chat here:

Or subscribe and listen to the show on iTunes here.


JP Watson is a writer who lives in Birmingham. Having worked a whole host of writing gigs, he decided to start The Pound Project, an initiative designed to help give writers more power over the work and get paid for what it’s worth. The project has gone from strength to strength featuring writing from writers such as Dolly Alderton, Sebastian Faulks, Emma Gannon and Richard Curtis, as well as launching many exciting new voices into the world. You can find out more about the project here.

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It’s published by Harriman House and available now on Amazon here.

You can find out about the latest Pound Project book, Three Things, curated by Ana Santi here.

The Rattle Bag poetry anthology is available on Amazon here.

The Underground Railroad by Colson Whitehead is available on Amazon here.

Between Eternities by Javier Marias is available on Amazon here.

Catch up on The All Good Copy Podcast here.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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