In figuring out what I should write to you during a strange time in the world, I thought it best to write to myself…
I have five paintings hung in my office that I always go back to for inspiration. Here’s why…
There’s a bad habit people have developed in email marketing that can do more damage than you realise…
Amid all the sadness and madness of the coronavirus lockdown, I’ve been helping out on something very positive…
I want to tell you a little story about a woman called Barbara. And an egg. You’ll like it. Have a read…
You’re always told to ‘kill your darlings’. In practice it’s not so easy. Here’s how to do it…
Strange times. And no one really knows when they’ll end. But here are some nuggets of knowledge to keep you going…
A young man from Grimsby and an old chap from Blackpool get talking about copy. Listen in here…
Are you a weirdo? Great. Because being weird is one of the best qualities a copywriter can have. Here’s why…
If you’re a copywriter, you really should know who Frances Gerety was. Find out why here…