She has a dog called Pamplemousse, which is reason enough to drop everything and listen to this now…
Ideas are annoying. Sometimes they’re right there in front of you. Sometimes they can’t be found anywhere. Here’s how to fix the problem…
Stand back. I’m going to throw five nuggets of copywriting wisdom at you fast. Get ready to catch ’em…
Paul Gauguin was a bit of a dick. But there is something he can teach us about pursuing creative ideas…
It’s Cindy Gallop. And that is enough reason to click here and listen to this episode of the podcast. Seriously…
Can you be TOO authentic in your copywriting? That’s one of the questions I discussed in this episode. Listen here…
A lot of people worry about self-doubt. I think it’s a good thing and can help with creativity. Read why here…
How poetry can improve your copywriting, the importance of gendered language and a whole lot more…have a listen.
It might surprise you, but I believe this is one of the laziest words you can use in copywriting…
John Espirian claims to be relentlessly helpful. Is he? Well, listen to this episode and you’ll find out…