An old hymn might seem the last thing that could help you become a better copywriter. But you’d be surprised…
We’re so often worried about minor details and vanity statistics, we forget about what really matters…
I threw out a request on Twitter for folks to tell me what they thought the hardest thing about being a copywriter is and here’s the result…
Good copywriters are always trying new things. Here’s why they must…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
When it comes to ideas, sometimes the one you like the best isn’t the best one to go with…
Time. It’s the most important asset any writer really has. So it’s pretty damn essential you manage it well. Here are some tips…
It’s one of the simplest, most effective ways of improving your copy…yet most people will never do this. Find out what I’m talking about…
Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass…
It’s 1938. Very bad things are going down in Europe. Anti-Semitism is rife. The Nazi’s are about to annex Austria. Find out what it’s got to do with copy…