Time. It’s the most important asset any writer really has. So it’s pretty damn essential you manage it well. Here are some tips…
It’s one of the simplest, most effective ways of improving your copy…yet most people will never do this. Find out what I’m talking about…
Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass…
It’s 1938. Very bad things are going down in Europe. Anti-Semitism is rife. The Nazi’s are about to annex Austria. Find out what it’s got to do with copy…
This will upset some copywriters. it will cause other copywriters joy. Find out which category you’re in…
Being a writer is weird, being a copywriter is weirder. If you’ve ever found it hard explaining what you do – give this a read today…
What’s the single most useful word for a copywriter? Free? You? And? Find out which gets my vote….
It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin your work. But get it right and it could be one of the most important tools you employ. I’m talking about repetition. A reader asks an interesting question on this very subject: “Is there a good technical reason why so many of these sales letters go on for ages and repeat themselves endlessly?” Put simply:…
Regular reader Jared wrote in to say: “In Thomas Friedman’s book Thank You for Being Late he talks about the capacity of computer algorithms to write like humans. Friedman gives examples of algorithms writing sports columns or even poems that sound like they were written by humans. Jared goes on to ask: “Is there a danger that human copywriters could one day soon be replaced by an advanced algorithm that has figured out how to…
It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the walls surrounding you are hung what will become some of the most important works of art ever to have existed. But that’s all to come. Right now, the talk around you concerns two specific artists. Both have pictures hanging on Gertrude’s walls… Both are considered geniuses… And both are pushing the boundaries of art to…