It might surprise you, but I believe this is one of the laziest words you can use in copywriting…
An old hymn might seem the last thing that could help you become a better copywriter. But you’d be surprised…
We’re so often worried about minor details and vanity statistics, we forget about what really matters…
I threw out a request on Twitter for folks to tell me what they thought the hardest thing about being a copywriter is and here’s the result…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
Time. It’s the most important asset any writer really has. So it’s pretty damn essential you manage it well. Here are some tips…
It’s one of the simplest, most effective ways of improving your copy…yet most people will never do this. Find out what I’m talking about…