Tone of voice is a tricky one, isn’t it? Everyone claims to understand it – yet most people don’t. Not really, if we’re honest.
Well, it’s a pleasure to find you here in 2019.How are you getting on? Liking the place, or not too sure?After a bit of a break over the Christmas period, I’m back in the hot seat this week and tackling 2019 head on.I’m pleased to say, as well as making some good headway on some copy jobs, I’ve already been able to sort a brand new episode of The All Good Copy Podcast.We’ll get to…
It’s not everyday you’re able to chat to a legend of the direct marketing world… But on the day I recorded this second episode of The All Good Copy Podcast, that’s exactly what I did. Brian Kurtz has been in the game for nearly 40 years and has pretty much seen it all. He’s worked with almost every recognised name in the US marketing scene and counts the likes of Jay Abraham and Clayton Makepeace…
Exciting news… I’m pleased to say, after a heck of a long time getting it all sorted, I’ve finally launched the brand new All Good Copy Podcast. Hurrah. After randomly interviewing people for many years and leaving audio files scattered around the web, the aim here is really to organise future interviews a bit better… And have plenty of fun in the process. Series one will consist of ten episodes with a whole range of…