You’re always told to ‘kill your darlings’. In practice it’s not so easy. Here’s how to do it…
Strange times. And no one really knows when they’ll end. But here are some nuggets of knowledge to keep you going…
A young man from Grimsby and an old chap from Blackpool get talking about copy. Listen in here…
Are you a weirdo? Great. Because being weird is one of the best qualities a copywriter can have. Here’s why…
If you’re a copywriter, you really should know who Frances Gerety was. Find out why here…
Looking for ideas? The best ones could be hiding from you in plain sight. Here’s how to liberate them…
Graeme Piper is the Copywriting King of Newton Abbot and also a very nice bloke. Hear for yourself here…
Can advertising have a positive influence on society? Sure it can. Find out how in this latest episode of AGC…
There’s a lot of absolute nonsense out there in ad world…and I’m fed up of it!
I spoke to Giles to find out which letters of the alphabet he prefers. I mean, you want to know, right?
A weird tip for you that will help inject energy into your copywriting. It’s a bit mad, but I do it myself and it helps…
Rory Sutherland talks behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer…