It’s 1938. Very bad things are going down in Europe. Anti-Semitism is rife. The Nazi’s are about to annex Austria. Find out what it’s got to do with copy…
Email marketing is something every copywriter needs a good grasp of. That’s why I invited expert Jenna Tiffany to share her thoughts.
This will upset some copywriters. it will cause other copywriters joy. Find out which category you’re in…
Vikki Ross is a nice person. Chances are you know that already as she’s an absolute star in the industry. Listen to her chat here.
Being a writer is weird, being a copywriter is weirder. If you’ve ever found it hard explaining what you do – give this a read today…
Tone of voice is a tricky one, isn’t it? Everyone claims to understand it – yet most people don’t. Not really, if we’re honest.
What’s the single most useful word for a copywriter? Free? You? And? Find out which gets my vote….
Well, it’s a pleasure to find you here in 2019.How are you getting on? Liking the place, or not too…
It’s not everyday you’re able to chat to a legend of the direct marketing world… But on the day I…
It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin…
Exciting news… I’m pleased to say, after a heck of a long time getting it all sorted, I’ve finally launched…
Regular reader Jared wrote in to say: “In Thomas Friedman’s book Thank You for Being Late he talks about the…