Single words win

Hello again,

If you guessed single words win when it comes to the subject line tests I’ve been doing…

Well done – you’re right.

Of course, if you only use single words – that will become a pattern in itself. So use them sparingly.

In my last email I’ve actually tested a single word versus a full stop – just a ‘ . ‘ – essentially nothing.

We’ll see what happens.

In the meantime, though, seeing as you did bother to click through to this page, you probably find my writing at least a bit interesting.

So – I reckon you’d like my book, if you’ve not already read it.

It’s called The Art of the Click and it’s full of ideas and insights on how to use copy to persuade people to take action.

Kind of like I just persuaded you to click through to this page.

You can pick up a copy on Amazon here.

And if you do, be sure to drop me a line and let me know how you get on with it.