I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
Before we get into this piece… A thank you. Thank you to all those readers who took part in my…
“Er…it’s actually fruit infusion for me.” What? I’d just asked fellow copywriter, André Spiteri, if he prefers putting the milk…
A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it…
A few weeks ago I sat down to speak with expert copywriter, Vikki Ross (of Sky, The Body Shop and…
Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town…
Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence,…
Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance –…
I know a lot of people have already got hold of Write Better Copy… But if you haven’t had a…
It was about four years ago… Michael Masterson flew into London to meet with us young copywriters to teach us…