I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
“Er…it’s actually fruit infusion for me.” What? I’d just asked fellow copywriter, André Spiteri, if he prefers putting the milk…
A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it…
Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town…
Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence,…
Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance –…