Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence,…
I’ve just published a new book for Kindle… And as well as it being available on Amazon for just $1,…
Whenever I’m looking to take on a trainee copywriter, one of the tasks I always set is the same. It’s…
I often compare writing a successful direct-response sales letter to passing your driving test… Providing you don’t make any major…