Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence,…
A lot of people have been in touch to ask if they could find All Good Copy on Facebook. You…
I’ve just published a new book for Kindle… And as well as it being available on Amazon for just $1,…
Whenever I’m looking to take on a trainee copywriter, one of the tasks I always set is the same. It’s…
In the first of three videos about my writing process, I hope to share with you an idea that will…
So this is a trick I teach any copywriter or editor I work with… It isn’t difficult. It isn’t time…
I want to talk about the end… The moment you know the inevitable is upon you. The moment you see…
I often compare writing a successful direct-response sales letter to passing your driving test… Providing you don’t make any major…
I wrote a new article for a fellow copywriter, Alastair Allday, that is currently featured on his website, Allday Creative.…