Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are…
One of the most fundamental things you can do in a headline is to make a promise to the reader.…
Copywriters can be precious people… I should know… I am one. And sure, tell me my copy doesn’t work or…
As a copywriter, you’ve got one major problem that no one really talks about: no one wants to buy anything. That…
A sales promotion landed on my desk recently… Nothing new there; being a professional copywriter, hundreds land on my desk…
I love this… I took this snap on a weekend away in Minehead; a seaside town in the south-west of…
To be effective, copy must engage with the reader on a personal level. It’s not an option. It’s essential. Though…
Unlike a lot of copywriting pros who’ll tell you to steer well clear of extended metaphors in copy… I like…
Who in their right mind thinks about sentence structure whilst they’re having their sausage sandwich in the morning? Well, me.…
You’re writing a promotion for an existing service. A business opportunity newsletter, for example. It makes sense cheap nba jerseys…