Copywriters can be precious people… I should know… I am one. And sure, tell me my copy doesn’t work or that I could do something better and once upon a time I would have sulked for a week. Yup, I used to be like that. But these days, I’ve calmed down. I’m wiser. You see, […]
Tag Archives: Copywriting Tips
Aristotle’s idea was to start in the middle… And I have no doubt that in creative writing classes all around the world they’re preaching the same message as we speak. But hey, I was brought up under contrarian copywriter supreme, Bill Bonner, so why not throw a spanner into Aristotelian theory. Someone’s got to, right? […]
Copywriters aren’t often too kind to subheads… In fact, most of the time subheads are treated as nothing more than punctuation. Indeed, one of the uses of subheads in long copy sales promotions is to punctuate copy… but it is just ONE use. There are many more. The fact is, having strong subheads throughout your promotion […]
It was about four years ago… Michael Masterson flew into London to meet with us young copywriters to teach us a thing or two. He actually taught me a fair bit, but one thing stuck above all else. Ironic really, because that one thing was his concept of ‘the power of one’! Seriously though, whether […]