I used to be a bit of an alternative kid when I was young. Still am. And it’s served me pretty well…
Everyone’s favourite Australian marketing satirist, Ryan Wallman (aka Dr Draper) shares his thoughts on copywriting and more…
Aaaarrrggghhh. I’m rubbish. Everyone is better than me. Why do I even bother? This is terrible. WAIT. STOP. Read this…
Good copywriters are always trying new things. Here’s why they must…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
When it comes to ideas, sometimes the one you like the best isn’t the best one to go with…
He works in a shed. A copywriter who works in a shed. What other reason do you need to listen to what he has to say?
Time. It’s the most important asset any writer really has. So it’s pretty damn essential you manage it well. Here are some tips…
In the latest episode of the podcast, I talk to a copywriter who specialises in health and raise a few controversial issues. Find out more…
It’s one of the simplest, most effective ways of improving your copy…yet most people will never do this. Find out what I’m talking about…