It’s Cindy Gallop. And that is enough reason to click here and listen to this episode of the podcast. Seriously…
Can you be TOO authentic in your copywriting? That’s one of the questions I discussed in this episode. Listen here…
A lot of people worry about self-doubt. I think it’s a good thing and can help with creativity. Read why here…
How poetry can improve your copywriting, the importance of gendered language and a whole lot more…have a listen.
What’s the best swear word? Clare Barry will tell you. And she’s 100% convinced…
Everyone’s favourite Australian marketing satirist, Ryan Wallman (aka Dr Draper) shares his thoughts on copywriting and more…
Good copywriters are always trying new things. Here’s why they must…
David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the…
“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has…
Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida.…