Good copywriters are always trying new things. Here’s why they must…
I want to take some time to write up a presentation I’ve given a couple of times on writing adverts. Though my thoughts on this were targeted towards writing adverts specifically for email (i.e. to be used in email newsletters like this one), the theory can be used for most advert varieties. So, whether you’re writing adverts for Facebook… for Google Adwords… or just for weird flyers that you hand out to strangers in the…