As with most things in modern art, the first time it happened, it was down to Picasso… He painted a…
Copywriters can be precious people… I should know… I am one. And sure, tell me my copy doesn’t work or…
You could have the best sales promotion in the world… But if the copy you’re using to direct readers to…
Copywriters aren’t often too kind to subheads… In fact, most of the time subheads are treated as nothing more than punctuation.…
It was about four years ago… Michael Masterson flew into London to meet with us young copywriters to teach us…
As a copywriter, you’ve got one major problem that no one really talks about: no one wants to buy anything. That…
Legend has it that direct marketing giants Bill Bonner and Mark Ford sat down to analyse all the direct mail…
Poor old Boris… Who writes his copy? Because they need their wrist slapping! Seriously, when it comes to communicating with…