Tag Archives: Predictably Irrational

Ten (not so typical) books every copywriter should read

*Sigh* A list of books? Really? I know the feeling. Almost every time you see one it’s the usual suspects. Ogilvy on Advertising. Influence by Ciladini. A bit of Hemingway to prove you’re cultured. Don’t get me wrong. All those books and authors are great and you should read them. But there is absolutely no need for me to outline my thoughts on them. Instead, […]