In Copywriting Two-tier research: Write for your reader, not for yourself March 28, 2018 7 Mins Read Before I was born, I didn’t exist, which made it a lot harder to walk the dog. Sorry. A terrible…
In Emotionals Direct response copy is about more than just a sales letter October 31, 2013 7 Mins Read Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida.…