Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email,…
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter…
Working in the world of direct response is great. Why? Because it’s cold, hard and emotionless. Wait. That doesn’t sound…
Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want…
“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as…
One of my mentors, the American entrepreneur and writer Mark Ford, once taught me a simple way to improve problematic…
For some strange reason, a lot of people seem to think the business world should be a grey, lifeless place…
At last count, it was estimated around 300 billion emails are sent on a daily basis. 300. Billion. A day.…
I’d like to talk about salutations, my good friend. Or should I say Fellow Copywriter? Perhaps Intrepid Freelancer would be…
In Oliver Stone’s 1991 film, JFK, Joe Pesci plays Dave Ferrie, an American pilot alleged to have been involved in Kennedy’s…