He works in a shed. A copywriter who works in a shed. What other reason do you need to listen to what he has to say?
David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the main man on Main Street. The don. I did enjoy Twin Peaks as a kid, though.” Charles Bukowski or Charles Saatchi? I continue. “Tough one that. Saatchi has done loads in copywriting and in art, but I’m giving Bukowski the nod. I like that downtrodden, underdog realism stuff. He championed the marginalised brilliantly. A good…