Jonah Peretti – the ad-man-cum-tech-geek behind BuzzFeed – and his team of highly intelligent creatives are in the process of re-imagining online advertising as we know it.
Read this recent article in New York Magazine and you’ll see what I mean. I found it equal parts inspiring and scary.
Sadly, the frighteningly clever mixture of algorithms and hyper-irony at the heart of their revolution will likely leave most traditional marketers and copywriters (myself included) shivering in a corner holding a 2-4-1 coupon and their overly-fingered copy of Ogilvy on Advertising.
But help is at hand…
Here are 15 other things you can do if you’re a bit too ‘past-it’ to ‘get’ BuzzFeed:
1. Focus all your energy on one thing and practice it so much you become the best at it:
2. Laugh with joy each time @RealBobMortimer posts a tweet:
3. Have Basil Fawlty teach you something about creativity:
4. Let Woody Allen remind you that every now and then you should stop to think about what you appreciate in the world:
5. Attempt to iron a shirt with @thebandelk – my ageing, undiscovered rock band:
6. Or just listen to one of our more melancholy, yet pleasantly-rousing songs:
7. Alternatively, you could be moved by the beauty of a more established (but strange looking) man with piano:
8. You should certainly go watch everything that Glove and Boots have ever produced:
9. And take a moment to discover how much music is influenced by architecture:
10. If you’ve already read about the 18 Ways Miley Cyrus Has Used an Oreo in a Provocative Way, you could watch five hours of bleak Polish realism:
11. And then watch another five hours of bleak Polish realism:
12. By this point you should be glad that you live in a time when you can still see the 41st best comedian ever:
13. Also, be sure you don’t dismiss anything just because it’s not as popular these days:
14. And don’t dismiss anything just because it’s too popular these days:
15. Finally, appreciate that the best philosophers are often not philosophers at all:
There you have it – my homage to the guys and girls at BuzzFeed.
If you enjoyed it, please do spread it around.