Who’d be a copywriter? Everyone and their dog seems to line up ready to criticise you, right? But it’s actually a good thing.
Some exciting news about a brand new project featuring Glenn Fisher, which aims to help you hone your copywriting craft…
It’s more important to be excited about your ideas than it is for those ideas to be right every time.
It’s a piece of copywriting advice that gets thrown around a lot. But I think it causes more problems than it’s worth.
After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…
If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…
What’s a good story worth? That’s the seemingly simple, but in fact, obscenely complicated question JP Watson is figuring out…
What is the nicest thing about living in Gloucestershire? I ask Sarah Townsend the tough questions no one else dares to…
There’s a lot you can learn from what George Orwell got up to under the sheets. Cheeky, I know. But you’ll see what I mean…
I thought she was a nice person, but visiting her website, I discovered she has a thing against bass players. But I interviewed her anyway…
If you ever worry there aren’t people out there who will relate to your ideas, just remember Roy…
Michael Moszynski is the founder and CEO of LONDON advertising and there’s not much he hasn’t seen in the industry…