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  • LATEST ARTICLES
    Take it from the top
    October 22, 2020
    In bed with Orwell
    September 2, 2020
    There’s always Roy
    August 20, 2020
    Originality is overrated
    July 30, 2020
    Even Superman gets anxious
    July 8, 2020
    Good answers, crap copy
    June 24, 2020
    Five paintings
    May 7, 2020
    Before we get into it
    April 30, 2020
    Barbara’s green egg
    April 17, 2020
    You, a murderer?
    April 10, 2020
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  • THE PODCAST
    All Good Copy Podcast EP.37: JP WATSON
    September 25, 2020
    All Good Copy Podcast EP.36: SARAH TOWNSEND
    September 11, 2020
    All Good Copy Podcast EP.35: DANIELLE READ
    August 26, 2020
    All Good Copy Podcast EP.34: MICHAEL MOSZYNSKI
    August 7, 2020
    All Good Copy Podcast EP.33: IAN DAVID
    July 20, 2020
    All Good Copy Podcast EP.32: EMILY AMES & KATE HAMILTON
    July 3, 2020
    All Good Copy Podcast EP.31 – BECKY MCOWEN-BANKS
    June 17, 2020
    All Good Copy Podcast EP.30 – STEVE HARRISON
    March 29, 2020
    All Good Copy Podcast EP.29 – LUCIA ONGAY
    March 11, 2020
    All Good Copy Podcast EP.28 – GRAEME PIPER
    February 26, 2020
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In Copywriting

Take it from the top

October 22, 2020 3 Mins Read

If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…

In Podcast

All Good Copy Podcast EP.37: JP WATSON

September 25, 2020 2 Mins Read

What’s a good story worth? That’s the seemingly simple, but in fact, obscenely complicated question JP Watson is figuring out…

In Podcast

All Good Copy Podcast EP.36: SARAH TOWNSEND

September 11, 2020 2 Mins Read

What is the nicest thing about living in Gloucestershire? I ask Sarah Townsend the tough questions no one else dares to…

In Copywriting

In bed with Orwell

September 2, 2020 4 Mins Read

There’s a lot you can learn from what George Orwell got up to under the sheets. Cheeky, I know. But you’ll see what I mean…

In Podcast

All Good Copy Podcast EP.35: DANIELLE READ

August 26, 2020 2 Mins Read

I thought she was a nice person, but visiting her website, I discovered she has a thing against bass players. But I interviewed her anyway…

In Copywriting

There’s always Roy

August 20, 2020 4 Mins Read

If you ever worry there aren’t people out there who will relate to your ideas, just remember Roy…

In Podcast

All Good Copy Podcast EP.34: MICHAEL MOSZYNSKI

August 7, 2020 2 Mins Read

Michael Moszynski is the founder and CEO of LONDON advertising and there’s not much he hasn’t seen in the industry…

In Copywriting

Originality is overrated

July 30, 2020 5 Mins Read

Creative people have a tendency to overly worry about originality. But as Picasso taught us, originality is actually overrated…

In Podcast

All Good Copy Podcast EP.33: IAN DAVID

July 20, 2020 2 Mins Read

There’s a problem with ageism in the advertising industry, and Ian David is doing something about it.

In Copywriting

Even Superman gets anxious

July 8, 2020 6 Mins Read

We all get stressed out and anxious about our ideas. Even Superman. Here’s how to get a better handle on things.

In Podcast

All Good Copy Podcast EP.32: EMILY AMES & KATE HAMILTON

July 3, 2020 3 Mins Read

Glenn talks tone of voice with co-founders of Sonder & Tell, Emily Ames and Kate Hamilton.

In Copywriting

Good answers, crap copy

June 24, 2020 3 Mins Read

Too often we write the copy we think should be written, not the copy that needs to be written.

Older Posts
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