All Good Copy
  • LATEST ARTICLES
    Always improving
    October 28, 2021
    Better excited than right every time
    September 13, 2021
    Why ‘just write’ is dumb advice
    August 23, 2021
    Rarely slim, always shady
    August 4, 2021
    Take it from the top
    October 22, 2020
    In bed with Orwell
    September 2, 2020
    There’s always Roy
    August 20, 2020
    Originality is overrated
    July 30, 2020
    Even Superman gets anxious
    July 8, 2020
    Good answers, crap copy
    June 24, 2020
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  • THE PODCAST
    All Good Copy Podcast EP.37: JP WATSON
    September 25, 2020
    All Good Copy Podcast EP.36: SARAH TOWNSEND
    September 11, 2020
    All Good Copy Podcast EP.35: DANIELLE READ
    August 26, 2020
    All Good Copy Podcast EP.34: MICHAEL MOSZYNSKI
    August 7, 2020
    All Good Copy Podcast EP.33: IAN DAVID
    July 20, 2020
    All Good Copy Podcast EP.32: EMILY AMES & KATE HAMILTON
    July 3, 2020
    All Good Copy Podcast EP.31 – BECKY MCOWEN-BANKS
    June 17, 2020
    All Good Copy Podcast EP.30 – STEVE HARRISON
    March 29, 2020
    All Good Copy Podcast EP.29 – LUCIA ONGAY
    March 11, 2020
    All Good Copy Podcast EP.28 – GRAEME PIPER
    February 26, 2020
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In Copywriting

Always improving

October 28, 2021 4 Mins Read

Who’d be a copywriter? Everyone and their dog seems to line up ready to criticise you, right? But it’s actually a good thing.

In News

Get your copy reviewed for free

September 23, 2021 2 Mins Read

Some exciting news about a brand new project featuring Glenn Fisher, which aims to help you hone your copywriting craft…

In Copywriting

Better excited than right every time

September 13, 2021 5 Mins Read

It’s more important to be excited about your ideas than it is for those ideas to be right every time.

In Copywriting

Why ‘just write’ is dumb advice

August 23, 2021 4 Mins Read

It’s a piece of copywriting advice that gets thrown around a lot. But I think it causes more problems than it’s worth.

In Copywriting

Rarely slim, always shady

August 4, 2021 4 Mins Read

After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…

In Copywriting

Take it from the top

October 22, 2020 3 Mins Read

If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…

In Podcast

All Good Copy Podcast EP.37: JP WATSON

September 25, 2020 2 Mins Read

What’s a good story worth? That’s the seemingly simple, but in fact, obscenely complicated question JP Watson is figuring out…

In Podcast

All Good Copy Podcast EP.36: SARAH TOWNSEND

September 11, 2020 2 Mins Read

What is the nicest thing about living in Gloucestershire? I ask Sarah Townsend the tough questions no one else dares to…

In Copywriting

In bed with Orwell

September 2, 2020 4 Mins Read

There’s a lot you can learn from what George Orwell got up to under the sheets. Cheeky, I know. But you’ll see what I mean…

In Podcast

All Good Copy Podcast EP.35: DANIELLE READ

August 26, 2020 2 Mins Read

I thought she was a nice person, but visiting her website, I discovered she has a thing against bass players. But I interviewed her anyway…

In Copywriting

There’s always Roy

August 20, 2020 4 Mins Read

If you ever worry there aren’t people out there who will relate to your ideas, just remember Roy…

In Podcast

All Good Copy Podcast EP.34: MICHAEL MOSZYNSKI

August 7, 2020 2 Mins Read

Michael Moszynski is the founder and CEO of LONDON advertising and there’s not much he hasn’t seen in the industry…

Older Posts
  • Get involved in conversations about copywriting, marketing and creativity with me on Twitter…
    • @JonnyGeller Brilliant. (Although utterly worrying.)

      7 hours
    • This was very good, very clever, and a lot of fun. It also has one of the best opening paragraphs I’ve read in a wh… https://t.co/hUrsKpITo6

      8 hours
    • Today I have mostly written copy. The thing I have done most—other than write copy—is mop the house. This is the li… https://t.co/ru6fwJfwcM

      2 days
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  • Learn about the ideas I use to write copy, engage people and sell stuff in my book available on Amazon…
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