If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…
What’s a good story worth? That’s the seemingly simple, but in fact, obscenely complicated question JP Watson is figuring out…
What is the nicest thing about living in Gloucestershire? I ask Sarah Townsend the tough questions no one else dares to…
There’s a lot you can learn from what George Orwell got up to under the sheets. Cheeky, I know. But you’ll see what I mean…
I thought she was a nice person, but visiting her website, I discovered she has a thing against bass players. But I interviewed her anyway…
If you ever worry there aren’t people out there who will relate to your ideas, just remember Roy…
Michael Moszynski is the founder and CEO of LONDON advertising and there’s not much he hasn’t seen in the industry…
Creative people have a tendency to overly worry about originality. But as Picasso taught us, originality is actually overrated…
There’s a problem with ageism in the advertising industry, and Ian David is doing something about it.
We all get stressed out and anxious about our ideas. Even Superman. Here’s how to get a better handle on things.
Glenn talks tone of voice with co-founders of Sonder & Tell, Emily Ames and Kate Hamilton.
Too often we write the copy we think should be written, not the copy that needs to be written.