In the second of three videos about my writing process, I hope to share with you how to get your ideas down on the page.
Once you’ve done your research and you’ve got a load of great ideas bouncing around your brain, the next step is to give them form.
Sure, you can just throw everything at the empty page if you like. Indeed, some copywriters recommend you do just that.
But I think that’s wrong.
I believe you need to be a little more disciplined in your approach.
Don’t get me wrong, I’m not suggesting you stunt your creativity. Instead, I think the three stages I suggest will help you be more creative. If nothing else, adopting my approach will save you a lot of time and effort.
See what you think; I hope it gives you some food for thought…
P.S. In the third and final video in this series I’ll explain what to do when it comes to editing what you’ve written.
There are a few techniques I use on every direct response sales letter that I think are essential to producing a successful promotion and hopefully you’ll be able to adopt them too.
In fact, editing can be a very relaxing and enjoyable process if it’s done in a certain way – and in the next video I’ll explain how.