Tone of voice is a tricky one, isn’t it?

Everyone claims to understand it – yet most people don’t. Not really, if we’re honest.

For many, it’s just about being friendly. A bit kooky, maybe. Or cool. Yeah, it’s about being cool and talking to people like you do in real life.

Of course, you know there’s more to it than that.

And it’s why in this brand new episode of The All Good Copy Podcast, I speak to tone of voice expert and creator of Voicebox, Nick Parker.

We talk about how understanding tone of voice can help you as a copywriter, what Voicebox is all about and how to figure out the right tone of voice for your business or copywriting project.

We go beyond tone of voice too and talk about what it means to actually be a copywriter and the best way to reinvigorate your thinking if you find yourself stuck in a creative rut.

I hope you thoroughly enjoy it and please do share it around if so.

Here’s the links for different players:

Listen on iTunes.

Listen on Spotify.

Listen on Soundcloud.


Nick Parker is the creator of Voicebox and the founder of That Explains Things. You can find out more about Nick here:

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

To find out more about the ProCopywriter’s Copywriting Conference 2019 and secure a ticket for the event, go here.

You can find more about Thomas Sharp on Twitter here.

What Do You Care What People Think? by Richard P. Feynman is available on Amazon here.

Bunch of Kunst, a documentary about Sleaford Mods, is available on Amazon here.

For more insight into copywriting and marketing, visit


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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