What’s your favourite swear word?

Clare is 100% sure on hers.

In fact, she thinks it’s one of the best words in the English language.

You’ll discover what it is when you listen to the new episode of The All Good Copy Podcast.

Check it out here.

But don’t worry…

Episode 12 isn’t all profanity.

Freelance copywriter, Clare Barry, has worked with some amazing companies, is read by people all over the world and sure knows what it takes to write good copy.

We discuss the creative process…

Why David Hume might be her biggest copywriting influence…

And we discuss why a little chaos can be good for writing copy.

It was an absolute pleasure to chat with Clare and I hope you thoroughly enjoy the episode.

You can listen here on the website here:

Or you can download the episode through the usual channels.

Listen on Acast

Listen on iTunes

Listen on Soundcloud


Clare Barry is a freelance copywriter based in the UK. You can find out more about Clare on her website, via her Medium page, or by following her on Twitter here.

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It’s available now on Amazon here.

You can find the articles we spoke about on Clare’s Medium page here.

Clare’s own website can be found here.

You can listen to my own chat with the great Vikki Ross here.

You can find a video version of the Barnardo’s ‘Fuck Off’ advert here.


If you do enjoy the podcast, please do be sure to share it around on Twitter, LinkedIn, Instagram or whatever social channels you prefer.

It really helps to know you find these chats valuable…

And I think it’s really positive to share the stories of different copywriters who other people might not have discovered otherwise.

Indeed, my thanks in advance if you are able to help out and support the podcast. It’s appreciated.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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