I’d been emailing Peter for a while, ever since I started doing the podcast.

By chance, though, we found we were both going to be at this year’s Creative North conference in Manchester.

So, after a busy day – and just before hitting the post-conference drinks party – we found a little nook at the venue and sat down to chat.

Peter has written for big agencies such as Saatchi & Saatchi and Ogilvy, as well as for many big brands, such as Vodafone, Cisco and Nokia.

It was a pleasure to be able to spend some time chatting to him and I hope you enjoy the conversation.

We talk about authenticity, about the creative process and about how traditional in-person sales can be so useful in modern copywriting.

As it was recorded during the conference, there is some background noise on this one, but having listened back myself, I think it’s OK.

As always, it would be wonderful if you’re able to share the episode with your friends and colleagues. Every share helps spread the word and get more people listening.

You can listen here:

Or you can listen:

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Peter J Stephen is a copywriter and speaker. He has written for agencies such as Ogilvy and Saatchi & Saatchi as well as numerous big-name brands, like Vodafone, Nokia,MasterCard, Cisco and Adobe. You can find out more about Peter by visiting his website here.

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It’s published by Harriman House and available now on Amazon here.

You can find more about the Creative North conference here.

You can find out more about Peter’s son, Connor, by following him on Twitter here.

The Good Soldier Svejk by Jaroslav Hasek is available on Amazon here.

Before I go, a heads up…

I’ll be making a big announcement next week about something very exciting.

As a subscriber to All Good Copy, you’ll be the first to hear about it.

But as the opportunity I’ll be telling you about is so limited, you’ll need to act quickly.

I’ll be in touch at 8am on Wednesday next week (18th) with full details and you’ll have an hour to get involved before the invitation goes public.

Until then, I hope you enjoy this latest episode of the podcast.


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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