If I told you a discussion about Japanese toilets, London property prices and the wonder of air fryers would be the most insightful thing you listen to today…

I’d forgive you for thinking I’d gone mad.

But I haven’t.

It’s totally true.

If you’re a copywriter, a marketer, a designer or a creative of any kind…

The countless insights the great Rory Sutherland shares in this amazing chat will have your brain whirring with ideas.

I’m not kidding…

Have a listen for yourself and you’ll see what I mean.

You can listen here:

Or you can watch it here:

NOTES ON THE PODCAST

Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It’s published by Harriman House and available now on Amazon here.

You can watch the video recording of this episode here.

Alchemy by Rory Sutherland is available on Amazon here.

You can watch one of the famous Ronseal adverts here.

You can discover why both Rory and I are so taken with Japanese toilets here.

Catch up on The All Good Copy Podcast here.

Author

Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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