I thought Danielle Read was nice.

She’s a copywriter – which is always a good thing.

She’s Australian – and I’ve found Australians to generally be nice folks.

And she’s got a logo for her business inspired by Metallica.

All good signs.

But then, visiting her website, what do I find but a line of copy insulting bass players.

As a bass player myself, I was appalled. But through the pain, I spoke to her anyway, asking her to explain herself.

We also spoke about how she got into copywriting and how she’s been able to build such a positive and coherent personal brand.

Despite the insult to me and my four-stringed friends, it all makes for a lovely chat and you should give it a listen here…

Subscribe and listen to EP.35 of the All Good Copy podcast on iTunes here.

Or you can listen on Soundcloud here:

NOTES ON THE PODCAST

Danielle Read is an Australian copywriter and founder of ReadCity Writing. She has worked with brands such as Uber, Surfing Australia, and Urban List, hosts the Readcity Radio Podcast, and runs an online course called SEO for Beginners. You can follow Danielle on Instagram here.

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It’s published by Harriman House and available now on Amazon here.

You can check out Danielle’s Readcity Writing website here.

The Heroin Diaries by Nikki Sixx is available on Amazon here.

Scar Tissue by Anthony Kids is available on Amazon here.

Acid for the Children by Flea is available on Amazon here.

60 Minute Brand Strategist by Idris Mootee is available on Amazon here.

Building a Story Brand by Donald Miller is available on Amazon here.

Catch up on All Good Copy here.

Author

Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

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