I thought I’d post a quick snap of your editor on holiday in Montmartre…

And I’ll actually start posting a few more ‘little windows’ into my life as writer as I hope it will remind you to remember why you write copy in the first place.

You see, we stayed in a hotel next to the Bateau Lavoir, which is the famous studio that was sometime home to the likes of Picasso and Modigliani…

And it’s relaxing (whilst still cultural) breaks like this that I write copy for.

Indeed, as I say, it’s important to remember sometimes why you write copy at all.

For me, strolling in the hills of Montmartre, enjoying a bottle of wine overlooking Paris and dining in family-run restaurants where they don’t speak English (or accept credit cards) reminds me to be thankful that I chose to learn and master this strange skill.

A little thought to remember then… never forget why you write copy!

Bon journée!


Glenn Fisher is an author, copywriter, podcaster and speaker. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher before leaving in 2018 to write freelance. His first book, The Art of the Click, has quickly become an Amazon bestseller and was shortlisted for the Business Book Awards. He is the host of the popular All Good Copy Podcast and regularly writes and consults for numerous businesses, brands and ad agencies. He lives happily with his partner Ruth and dog Pablo on the east coast of England.


  1. Man, agree with you on believing in the copywriter’s life. It’s taken me places I never thought I’d see. Roll on the affiliate cheques 😉

  2. Glenn Fisher Reply

    @DuluthByDay We did. Nice little collection. We’re going back for New Year too. To Montmartre. Not necessarily the Dali museum 🙂

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