3 facts you should always remember about copywriting

So that you can see where I’m coming from, consider this as the foundation for everything that follows…

There are the only three facts about copywriting you need to know (according to me):

1. Copywriting is writing to sell. Period. Full Stop. End of story.
2. Copywriting can sell anything – from a pair of shoes to an abstract idea.
3. Copywriting IS cool.

Remember those three facts and you, my good friend, will do very well and go very, VERY far.

You know it,
Glenn