Rory Sutherland talks behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer…
Aside from having an insane name, Walter Gropius has also had a pretty big influence on modern advertising…
From time management to managing your brain, here are five thoughts to get you, er, thinking…
An Officer of the Most Excellent Order of the British Empire…talking about Thom Yorke? Go on then…
If you’re a copywriter looking for new clients, then give this a read before you make another move…
She has a dog called Pamplemousse, which is reason enough to drop everything and listen to this now…
Ideas are annoying. Sometimes they’re right there in front of you. Sometimes they can’t be found anywhere. Here’s how to fix the problem…
Stand back. I’m going to throw five nuggets of copywriting wisdom at you fast. Get ready to catch ’em…
Can you be TOO authentic in your copywriting? That’s one of the questions I discussed in this episode. Listen here…
A lot of people worry about self-doubt. I think it’s a good thing and can help with creativity. Read why here…