Who’d be a copywriter? Everyone and their dog seems to line up ready to criticise you, right? But it’s actually a good thing.
Some exciting news about a brand new project featuring Glenn Fisher, which aims to help you hone your copywriting craft…
It’s more important to be excited about your ideas than it is for those ideas to be right every time.
It’s a piece of copywriting advice that gets thrown around a lot. But I think it causes more problems than it’s worth.
After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…
I thought she was a nice person, but visiting her website, I discovered she has a thing against bass players. But I interviewed her anyway…
There’s a problem with ageism in the advertising industry, and Ian David is doing something about it.
Glenn talks tone of voice with co-founders of Sonder & Tell, Emily Ames and Kate Hamilton.
Too often we write the copy we think should be written, not the copy that needs to be written.
It’s been a while, but the podcast is back. And what a guest I have lined up for you. The wonderful Becky McOwen-Banks, ECD at VaynerMedia…