Street Rosé. If you don’t know what Street Rosé is all about…you just need to listen to this right now.
What’s the best swear word? Clare Barry will tell you. And she’s 100% convinced…
Aaaarrrggghhh. I’m rubbish. Everyone is better than me. Why do I even bother? This is terrible. WAIT. STOP. Read this…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
He works in a shed. A copywriter who works in a shed. What other reason do you need to listen to what he has to say?
Time. It’s the most important asset any writer really has. So it’s pretty damn essential you manage it well. Here are some tips…
It’s one of the simplest, most effective ways of improving your copy…yet most people will never do this. Find out what I’m talking about…
Laura Parker and André Spiteri are freelance copywriters who’ve found their way in the industry along very different paths…
Being a writer is weird, being a copywriter is weirder. If you’ve ever found it hard explaining what you do – give this a read today…
It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin your work. But get it right and it could be one of the most important tools you employ. I’m talking about repetition. A reader asks an interesting question on this very subject: “Is there a good technical reason why so many of these sales letters go on for ages and repeat themselves endlessly?” Put simply:…