There’s a problem with ageism in the advertising industry, and Ian David is doing something about it.
Glenn talks tone of voice with co-founders of Sonder & Tell, Emily Ames and Kate Hamilton.
Too often we write the copy we think should be written, not the copy that needs to be written.
It’s been a while, but the podcast is back. And what a guest I have lined up for you. The wonderful Becky McOwen-Banks, ECD at VaynerMedia…
There’s a bad habit people have developed in email marketing that can do more damage than you realise…
I want to tell you a little story about a woman called Barbara. And an egg. You’ll like it. Have a read…
You’re always told to ‘kill your darlings’. In practice it’s not so easy. Here’s how to do it…
Strange times. And no one really knows when they’ll end. But here are some nuggets of knowledge to keep you going…
A young man from Grimsby and an old chap from Blackpool get talking about copy. Listen in here…
Are you a weirdo? Great. Because being weird is one of the best qualities a copywriter can have. Here’s why…