Can you be TOO authentic in your copywriting? That’s one of the questions I discussed in this episode. Listen here…
A lot of people worry about self-doubt. I think it’s a good thing and can help with creativity. Read why here…
How poetry can improve your copywriting, the importance of gendered language and a whole lot more…have a listen.
It might surprise you, but I believe this is one of the laziest words you can use in copywriting…
Lorrie Hartshorn is funny, honest and insightful about what it’s like to be a female freelance copywriter. You’ll love this…
One of the founders of Uncommon, Nils Leonard is a proper creative renaissance man. Listen asap…
Street Rosé. If you don’t know what Street Rosé is all about…you just need to listen to this right now.
What’s the best swear word? Clare Barry will tell you. And she’s 100% convinced…
Aaaarrrggghhh. I’m rubbish. Everyone is better than me. Why do I even bother? This is terrible. WAIT. STOP. Read this…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…