Tag Archives: Email Marketing

Before we get into it

Before we get into today’s email… You’ve no doubt opened an email that starts with a line like this before. But by that point, you’re technically in the email already, aren’t you? So that’s nonsense. It’s too late to say Before we get into today’s email. But people do this in email marketing all the time […]

Why you should hijack boring, administrative subject lines

As a copywriter, you likely spend a ton of your time trying to come up with new and original subject lines to grab attention. It’s hard work, right? So let me ask you… Should you even bother? Especially when there’s a way you can hijack existing subject lines – that are otherwise considered boring – and use […]