There’s a bad habit people have developed in email marketing that can do more damage than you realise…
Email marketing is something every copywriter needs a good grasp of. That’s why I invited expert Jenna Tiffany to share her thoughts.
As a copywriter, you likely spend a ton of your time trying to come up with new and original subject lines to grab attention. It’s hard work, right? So let me ask you… Should you even bother? Especially when there’s a way you can hijack existing subject lines – that are otherwise considered boring – and use them to far outperform anything original you might think up. Hmmm – that sounds interesting. And get this:…