There’s a bad habit people have developed in email marketing that can do more damage than you realise…
Strange times. And no one really knows when they’ll end. But here are some nuggets of knowledge to keep you going…
A weird tip for you that will help inject energy into your copywriting. It’s a bit mad, but I do it myself and it helps…
If you’re a copywriter looking for new clients, then give this a read before you make another move…
Stand back. I’m going to throw five nuggets of copywriting wisdom at you fast. Get ready to catch ’em…
It’s one of the simplest, most effective ways of improving your copy…yet most people will never do this. Find out what I’m talking about…
It’s 1938. Very bad things are going down in Europe. Anti-Semitism is rife. The Nazi’s are about to annex Austria. Find out what it’s got to do with copy…
This will upset some copywriters. it will cause other copywriters joy. Find out which category you’re in…
Writing copy to grab your reader’s attention is hard. You might spend weeks testing different ideas for nothing. Even if the product or service you’re selling is great, it doesn’t necessarily make writing captivating copy any easier. But there is an exercise you can do to write copy with a much greater chance of success. And strangely, it involves spending time in your reader’s bed. Huh? Between the sheets Of course, I don’t literally mean…
A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great Grimsby 10k this year and raising money for the British Heart Foundation. For the many readers outside the UK who are wondering what on earth ‘Great Grimsby’ is…it’s where I’m from. Grimsby is a small fishing port on the east coast of England. And it’s, er, great. Anyhow, we’re over 60% of the way towards…