Writing copy to grab your reader’s attention is hard. You might spend weeks testing different ideas for nothing. Even if…
A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great…
It’s one of those copy jobs you can’t imagine anyone actually has. You not only get to read loads of…
Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email,…
Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town…
I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve…
Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are…
So this is a trick I teach any copywriter or editor I work with… It isn’t difficult. It isn’t time…
I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult.…
You get an email telling you the good news… If you act in the next two hours, you can claim…