I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email,…
Take a look at this scrap of paper: Though it might look like nonsense right now… I guarantee it will…
Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town…
You know that feeling when you read something you agree with and you start nodding? Even though you’re just reading…
‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that…
I read a book called Choose Yourself. It made me think, which I guess is the best thing a book…
I’ve just published a new book for Kindle… And as well as it being available on Amazon for just $1,…
I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve…
Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are…