There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what…
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter…
Copywriters can be precious people… I should know. I am one. And sure, tell me my copy doesn’t work or…
I was really impressed with a chap I’ve been working with this week. We’ve been trying to figure out a…
I want to take some time to write up a presentation I’ve given a couple of times on writing adverts.…
Your reader is often better at creating stories for themselves than you are at creating stories for them. Ugh… There’s…
You can’t prove that your exciting new product works before you’ve proved that it’s exciting in the first place. Think…
Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want…
“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as…
I’ve been in the cash machine queue half an hour already… But I’m not getting anywhere. Plus, I’m losing the…