I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter…
Copywriters can be precious people… I should know… I am one. And sure, tell me my copy doesn’t work or…
A sales promotion landed on my desk recently… Nothing new there; being a professional copywriter, hundreds land on my desk…
Whatever your promotion is selling – regardless of which niche you might be working in – the most immediate objection…