Rory Sutherland talks behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer…
“All my experience says that for a great many products, long copy sells more than short…” Those are the words…
At the end of the 80s there was really only one widely recognised skateboarding company: Powell Peralta. Started by two…
I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
Before we get into this piece… A thank you. Thank you to all those readers who took part in my…
“Er…it’s actually fruit infusion for me.” What? I’d just asked fellow copywriter, André Spiteri, if he prefers putting the milk…
David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the…
You ever get the fear? I do. All the time. That feeling when you’re staring at a blank page and…
If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not…
“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has…