If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books to buy…
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If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books to buy…
Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence,…
Following my guest post in John Forde’s excellent Copywriter’s Roundtable, I received an email from a fellow copywriter called Tony.…