Writing copy to grab your reader’s attention is hard. You might spend weeks testing different ideas for nothing. Even if…
A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it…
Do you ever think you might be going mad? Maybe it’s just me. My fiancée would certainly attest to that.…
A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great…
Do you have a couple of copywriting friends in your contacts you can ask to review your writing? In fact,…
You ever get the fear? I do. All the time. That feeling when you’re staring at a blank page and…
Copywriting can sometimes be like a lonely game… There you are, hidden away in your office, staring out over the…
Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email,…
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter…
Working in the world of direct response is great. Why? Because it’s cold, hard and emotionless. Wait. That doesn’t sound…