Tag Archives: The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Nuggets of knowledge

Karl Marx money pot. Receipts. Trio biscuit bar. Bust of Marcus Aurelias. Fluffy mic. Small painting of Apollinaire. Dog biscuits. Ceramic ghost. Rickenbacker bass guitar. Glass of peach squash (yes, peach). Pen. Hello… Don’t worry, I’ve not gone mad. No madder than usual, anyway. It’s just I’m just sat in my office and those are […]

The most useful word a copywriter can have in their toolbox

Before we get to into this, some great news… I’m writing today from a hotel room in east London, where I’m looking out over the Tower of London. I made the trip down from my usual northern seaside hideout to attend the shortlist reveal event for the Business Book Awards 2019. My book, The Art of the […]

The myth that no one reads long copy – part two

“All my experience says that for a great many products, long copy sells more than short…” Those are the words of David Ogilvy, in Ogilvy on Advertising. He was a pretty experienced guy when it came to copywriting… Did a few good things, apparently. Interestingly, Ogilvy went on to suggest one of the reasons behind this idea […]

Picasso vs Matisse: Why you should embrace your competition

It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the walls surrounding you are hung what will become some of the most important works of art ever to have existed. But that’s all to come. Right now, the talk around you concerns two specific artists. Both […]

Short answers to big questions: Glenn Fisher interviewed by ProCopywriters

I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically an hour where the guest fields questions about copy. It was pretty intense with chatter flying all over the shop, but it was also a lot of fun. In case you didn’t get to catch the event live, […]

A sneak peek inside The Art of the Click by Glenn Fisher

Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to delve inside my brand new book – The Art of the Click – and quarry some insight from there. You see, my publisher has set up a cool little thing were you can access and read a […]

How Kurt Vonnegut could help improve your headlines

I think it was Kurt Vonnegut who said it… “If you can’t explain your story to a fourteen-year-old in one sentence, you’ve got a problem with your story.” Something like that. Possibly. And hell, if he didn’t say it, he should have. It sounds like something he’d say. Anyway, it’s a useful little thought. Indeed, […]

Walking Pablo: An update on my exclusive All Good Copy reader offer

Hello! I recorded a quick video message while I took Pablo for his morning walk. You can watch the video here: Meanwhile, I also wanted to share a link to a piece I wrote about creative anxiety that has resonated with a lot of people. You can read it here: Don’t let anxiety get in […]

In defence of Love Island: Why copywriters should embrace the tanned twenty-somethings

I have a confession. Each night, around nine o’clock, my fiancée and I sit down and turn on the television. What we watch might shock you. You see, typically, we don’t watch a lot of television. I’m usually reading. At the moment I’m being very cultured reading Walter Isaacson’s obscenely heavy biography of Leonardo Da […]

Pre-order The Art of the Click on Amazon now

It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all about it. If you’ve […]