Strange times. And no one really knows when they’ll end. But here are some nuggets of knowledge to keep you going…
What’s the single most useful word for a copywriter? Free? You? And? Find out which gets my vote….
It’s not everyday you’re able to chat to a legend of the direct marketing world… But on the day I…
It’s the early 1900s. You’re in Paris. Specifically, you’re in Gertrude Stein’s home at 27 Rue de Fleurus. On the…
“All my experience says that for a great many products, long copy sells more than short…” Those are the words…
When we talk about disruption, we usually think of that initial moment when we aim to grab someone’s attention. We…
I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to…
I think it was Kurt Vonnegut who said it… “If you can’t explain your story to a fourteen-year-old in one…
I have a confession. Each night, around nine o’clock, my fiancée and I sit down and turn on the television.…