In Books Pre-order The Art of the Click on Amazon now June 5, 2018 5 Mins Read It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited.…
In Technicals What exactly is direct-response copywriting? February 6, 2013 5 Mins Read Once upon a time, direct-response copywriting was considered ‘the Don’ of copywriting… Not the Don Draper. Far from it. You…