Tag Archives: Direct Response

Always improving

I must be stupid. I know, I know. You were thinking that anyway. But I reckon we can confirm it now. Having always been a pretty sensitive guy who doesn’t like criticism, you’ve got to wonder why I’ve spent the last twenty years doing something where I receive criticism every day. Sure, sometimes the criticism […]

Get your copy reviewed for free

An exciting bit of news here. You see, I can finally invite you to become a part of the secret project I’ve been working on with my good friend and copywriting expert, Nick O’Connor. Like me, Nick is a former Agora man. He’s written direct response copy that has made millions over the years. Despite […]

Rarely slim, always shady

Hello you. It’s been a while. I hope you’re doing good, and things are going well? I know what you’re thinking… It’s either: A) What are you doing contacting me like this? You said we’d meet at the back of the warehouse. B) Do you remember Harold Bishop from Neighbours? Or… C) Glenn, where have you been, you crazy, […]

Could this be the laziest buzzword in copywriting?

There’s a small, six-letter word used far too much in copywriting. I don’t like it. Do I hate it? Possibly. To me, it’s a sign you’re being lazy, you’ve run out of steam and you can’t be bothered to think properly about what you’re writing. What’s the word? UNIQUE. Wait… Hold on one minute, Glenn. Unique […]

Time management tips for stressed-out copywriters

Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of […]

COMPETITION: Win Pablo’s annotated copy of my book, The Art of the Click

PLEASE NOTE: Competition entries must be received BEFORE midnight on Friday 16th November. Pablo is a dog. When he’s not doing typical dog things, he spends most of his time observing his owner – the author, speaker and copywriter, Glenn Fisher. He watches him write copy, prepare talks and discuss marketing with various business folks. In doing […]

The myth that no one reads long copy – part one

Do people read long copy? On an almost daily basis someone suggests to me people don’t. The argument goes: In this modern world of failing attention spans no one gives anything any longer than a few seconds. What do you think? I think this whole question is piffle. I’ll tell you why in a minute… But […]

Short answers to big questions: Glenn Fisher interviewed by ProCopywriters

I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically an hour where the guest fields questions about copy. It was pretty intense with chatter flying all over the shop, but it was also a lot of fun. In case you didn’t get to catch the event live, […]

Don’t hide your best stuff: the importance of top-loading copy

A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea […]

Why less is more when it comes to headline copy

If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m personally up to. […]