Who’d be a copywriter? Everyone and their dog seems to line up ready to criticise you, right? But it’s actually a good thing.
Some exciting news about a brand new project featuring Glenn Fisher, which aims to help you hone your copywriting craft…
After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…
It might surprise you, but I believe this is one of the laziest words you can use in copywriting…
Time. It’s the most important asset any writer really has. So it’s pretty damn essential you manage it well. Here are some tips…
PLEASE NOTE: Competition entries must be received BEFORE midnight on Friday 16th November. Pablo is a dog. When he’s not…
Do people read long copy? On an almost daily basis someone suggests to me people don’t. The argument goes: In…
I was recently in the hot seat for a monthly live Twitter event organised by ProCopywriters called #ProCopyChat. It’s basically…
Before we get into this piece… A thank you. Thank you to all those readers who took part in my…
A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it…