Questions in copy can be so dangerous… Do you agree? No. And there you go, my question is answered. Just like that, it’s all over. Sorry to waste your time. I’ll speak to you another day. OK. OK. What happened there? Well, I asked a question… You had an answer, and hell… I wouldn’t blame you […]
Tag Archives: Direct Response
Too many copywriting gurus go on and on about what they DO know… So to freshen things up a little, here are five things about copywriting that I definitely DO NOT know. 1. I don’t ever know what the best headline is for any particular product or service that I am selling. Even when I […]
Pictures paint a thousand words, right? But when it comes to using pictures in a direct-response sales letter, a badly chosen image will more likely lose you a thousand sales. More often than not, in my own sales letters I tend to avoid using stock images altogether. After all, when writing long copy you’re really constructing a persuasive […]