Writing copy to grab your reader’s attention is hard. You might spend weeks testing different ideas for nothing. Even if…
Do people read long copy? On an almost daily basis someone suggests to me people don’t. The argument goes: In…
A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great…
Take a look at this scrap of paper: Though it might look like nonsense right now… I guarantee it will…
Ideas are irritating. Sometimes they’re right there in your face, shouting at you like an arrogant teenage kid who thinks…
Too many copywriting gurus go on and on about what they DO know… So to freshen things up a little,…
Pictures paint a thousand words, right? But when it comes to using pictures in a direct-response sales letter, a badly…
When someone decides to pay money in return for a product or service, it’s a serious thing. Good copy should…
Whatever you think about Woody Allen ‘the man’… As a filmmaker, he’s made some truly great films. That’s a simple…