One of my mentors, the American entrepreneur and writer Mark Ford, once taught me a simple way to improve problematic…
Ideas are irritating. Sometimes they’re right there in your face, shouting at you like an arrogant teenage kid who thinks…
It was about four years ago… Michael Masterson flew into London to meet with us young copywriters to teach us…
Legend has it that direct marketing giants Bill Bonner and Mark Ford sat down to analyse all the direct mail…