Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass…
“A recent study of the advertising now running in our leading magazines shows that less than 20% of the campaigns…
At this time of year, you tend to see every man and his dog laying down their predictions for the…
One thing that struck me recently is how confused some people are about the kind of copywriting I do. You…
If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not…
“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has…
It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business…
‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that…
I love this… I took this snap on a weekend away in Minehead; a seaside town in the south-west of…