6.30am – Wake up in hotel in Walthamstow, briefly wonder where I am. Remember I’m in London for meetings. Driving…
I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter…
You know that feeling when you read something you agree with and you start nodding? Even though you’re just reading…
Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida.…
‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that…
I want to talk about the end… The moment you know the inevitable is upon you. The moment you see…
I often compare writing a successful direct-response sales letter to passing your driving test… Providing you don’t make any major…
I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult.…
You get an email telling you the good news… If you act in the next two hours, you can claim…
Brainstorming is a bit crap. Or is it? It’s a difficult one. I say this: You should never disregard brainstorming…