Creative people have a tendency to overly worry about originality. But as Picasso taught us, originality is actually overrated…
We all get stressed out and anxious about our ideas. Even Superman. Here’s how to get a better handle on things.
Too often we write the copy we think should be written, not the copy that needs to be written.
I have five paintings hung in my office that I always go back to for inspiration. Here’s why…
There’s a bad habit people have developed in email marketing that can do more damage than you realise…
I want to tell you a little story about a woman called Barbara. And an egg. You’ll like it. Have a read…
You’re always told to ‘kill your darlings’. In practice it’s not so easy. Here’s how to do it…
Strange times. And no one really knows when they’ll end. But here are some nuggets of knowledge to keep you going…
Are you a weirdo? Great. Because being weird is one of the best qualities a copywriter can have. Here’s why…
Looking for ideas? The best ones could be hiding from you in plain sight. Here’s how to liberate them…