Who’d be a copywriter? Everyone and their dog seems to line up ready to criticise you, right? But it’s actually a good thing.
It’s more important to be excited about your ideas than it is for those ideas to be right every time.
It’s a piece of copywriting advice that gets thrown around a lot. But I think it causes more problems than it’s worth.
After a year in the wilderness going slightly mad writing a novel, I’ve finally found peace again and even have a new copy project in the pipeline…
If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…
There’s a lot you can learn from what George Orwell got up to under the sheets. Cheeky, I know. But you’ll see what I mean…
If you ever worry there aren’t people out there who will relate to your ideas, just remember Roy…
Creative people have a tendency to overly worry about originality. But as Picasso taught us, originality is actually overrated…
We all get stressed out and anxious about our ideas. Even Superman. Here’s how to get a better handle on things.
Too often we write the copy we think should be written, not the copy that needs to be written.