Ideas are annoying. Sometimes they’re right there in front of you. Sometimes they can’t be found anywhere. Here’s how to fix the problem…
Stand back. I’m going to throw five nuggets of copywriting wisdom at you fast. Get ready to catch ’em…
Paul Gauguin was a bit of a dick. But there is something he can teach us about pursuing creative ideas…
It might surprise you, but I believe this is one of the laziest words you can use in copywriting…
An old hymn might seem the last thing that could help you become a better copywriter. But you’d be surprised…
We’re so often worried about minor details and vanity statistics, we forget about what really matters…
I threw out a request on Twitter for folks to tell me what they thought the hardest thing about being a copywriter is and here’s the result…
Good copywriters are always trying new things. Here’s why they must…
Alexander McQueen was a marketing genius because he understood a fundamental truth about how to engage people…
When it comes to ideas, sometimes the one you like the best isn’t the best one to go with…