If you ever find yourself stuck well into writing a piece of copy and don’t know where to go, do this…
There’s a lot you can learn from what George Orwell got up to under the sheets. Cheeky, I know. But you’ll see what I mean…
If you ever worry there aren’t people out there who will relate to your ideas, just remember Roy…
Creative people have a tendency to overly worry about originality. But as Picasso taught us, originality is actually overrated…
We all get stressed out and anxious about our ideas. Even Superman. Here’s how to get a better handle on things.
Too often we write the copy we think should be written, not the copy that needs to be written.
I have five paintings hung in my office that I always go back to for inspiration. Here’s why…
There’s a bad habit people have developed in email marketing that can do more damage than you realise…
I want to tell you a little story about a woman called Barbara. And an egg. You’ll like it. Have a read…
You’re always told to ‘kill your darlings’. In practice it’s not so easy. Here’s how to do it…