She has a dog called Pamplemousse, which is reason enough to drop everything and listen to this now…
Ideas are annoying. Sometimes they’re right there in front of you. Sometimes they can’t be found anywhere. Here’s how to fix the problem…
Stand back. I’m going to throw five nuggets of copywriting wisdom at you fast. Get ready to catch ’em…
It’s Cindy Gallop. And that is enough reason to click here and listen to this episode of the podcast. Seriously…
A lot of people worry about self-doubt. I think it’s a good thing and can help with creativity. Read why here…
How poetry can improve your copywriting, the importance of gendered language and a whole lot more…have a listen.
When it comes to ideas, sometimes the one you like the best isn’t the best one to go with…
He works in a shed. A copywriter who works in a shed. What other reason do you need to listen to what he has to say?
Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass…
It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin your work. But get it right and it could be one of the most important tools you employ. I’m talking about repetition. A reader asks an interesting question on this very subject: “Is there a good technical reason why so many of these sales letters go on for ages and repeat themselves endlessly?” Put simply:…