Tag Archives: IDEAS

Better excited than right every time

As a copywriter, you’re not going to be on the money every time. Sometimes you’re going to get it wrong, and your ideas will fall slightly wide of the mark. That’s just the way it is. If you think any copywriter gets it right 100% of the time, you’re mad. And if you think you […]

Why ‘just write’ is dumb advice

There’s a piece of copywriting advice that gets thrown around a lot. I think it’s about as helpful as being represented in court by a hysterical, drunken crab in a case where you’ve been accused of employing crustaceans in inappropriate positions and intoxicating said crustaceans, particularly decapods, against their will. To be clear: it is […]

Rarely slim, always shady

Hello you. It’s been a while. I hope you’re doing good, and things are going well? I know what you’re thinking… It’s either: A) What are you doing contacting me like this? You said we’d meet at the back of the warehouse. B) Do you remember Harold Bishop from Neighbours? Or… C) Glenn, where have you been, you crazy, […]

There’s always Roy

Royston Cropper, or Roy, is a character from the long-running UK television soap Coronation Street played by David Neilson. He was first introduced to the soap as a minor, incidental character who was intended to be a psychotic villain. If you know who Roy Cropper is, you’ll be laughing at the thought of this, and, indeed, wondering […]

Originality is overrated

It’s 1957. Picasso is 76. And he’s knackered. He’ll never admit it. Frankly, he doesn’t even like to be near someone who’s ill, let alone show signs of frailty himself. Still, he could do with an Ovaltine. And maybe a malted milk biscuit – he loves those. And you know what, he damn well deserves a […]

Even Superman gets anxious

So, it turns out this Superman bloke is a pretty tough guy. He can bend steel with his bare hands. He can fly around the earth to reverse time. He can even make the milk in your latté extra hot just by looking at it. But, sometimes, it all gets a bit much, even for […]

Nuggets of knowledge

Karl Marx money pot. Receipts. Trio biscuit bar. Bust of Marcus Aurelias. Fluffy mic. Small painting of Apollinaire. Dog biscuits. Ceramic ghost. Rickenbacker bass guitar. Glass of peach squash (yes, peach). Pen. Hello… Don’t worry, I’ve not gone mad. No madder than usual, anyway. It’s just I’m just sat in my office and those are […]

It’s good to talk

You don’t need me to tell you what’s going on right now sucks. It sucks big time. I hope wherever you are reading this you’re OK and so are your family, friends, and colleagues. Like most, I’ve been staying home with Ruth and Pablo, keeping safe and looking after each other. It’s been a busy […]

Barbara’s green egg

“What you working on, Phil?” asks Barbara as she brings a cup of lapsang to her husband. He doesn’t look up, seemingly absorbed by the image of a large chicken egg he’s drawn in the middle of the A3 sheet of paper in front of him. “What is it, Philip?” She sees him jump as he […]

Liberate lost ideas

I want to talk to you about liberating ideas… But before I do, I want to bring some more attention to a campaign fellow copywriter Jane Evans is running. Jane is a fantastic copywriter and previous guest of the podcast… (You can listen to her share her story back in the Christmas episode here) But she’s […]