There are roughly 30 trillion words on the Internet… This is worked out at roughly 300 words a page spread across approximately 100 billion pages. It’s a tough calculation. Even tougher would be to work out how many of those words are either ‘solution’ or ‘passion’. I imagine it’s far higher than either of us […]
Tag Archives: IDEAS
Working in the world of direct response is great. Why? Because it’s cold, hard and emotionless. Wait. That doesn’t sound good. But it is. Trust me. Of course, we copywriters spend the majority of our time desperately trying to inject emotion into our writing and into our readers… But in the true light of day, the market is […]
I’m a weird person. But I don’t mind. Being weird means I’m free to say weird things and come up with weird ideas. As a copywriter, I see that as my job. It’s my responsibility to question the norm and wonder if there might be a different way of doing things. But here’s the problem… […]
You’ve got your idea… You’ve been floating it around your head to make sure it plays… And you’ve been figuring out how you’re going to express it in your copy. Now you need to sit down and start writing. Before you do… Here’s my advice: Take a run-up. Huh? I mean, literally. Open the word document, […]
In 1919 Walter Gropius was appointed head honcho at the Grand-Ducal Saxon School of Arts and Crafts in Weimar. Hardly the catchiest name for a school, is it? It’s one reason you’ve probably never heard of the Grand-Ducal Saxon School of Arts and Crafts in Weimar. But you’ve heard of the Bauhaus, right? That’s because […]
It’s nearly Christmas. You’re busy. There’s a man looking at me funny across the café. So let’s not muck about. Here are five fast things to get your brain moving and quite possibly help with your copywriting. Ready? Track your time Your time is your most important asset. And ultimately, as a copywriter, it’s what […]
Sometimes ideas are right there in your face, shouting at you like an arrogant teenage kid who thinks they know best. Other times they’re nowhere to be seen, like your broke mate Steve who’s always in the toilet when it’s his round at the bar. I’ll tell you what… From now on, let’s boycott ideas. […]
Here’s the plan… I’m going to hit you with five fast chunks of concise copy thought. Ready? Some Ideas Suck Some of your ideas will suck. And that’s OK. No one hits gold every time. To get the good ideas out of your head you need to let the bad ones out […]
That old Greek thinking guy, Socrates Johnson, is reported to have said something like: If I know anything, it’s that I know nothing. No one quite knows exactly what he said as it was all jotted down by that Phil Plato guy. He could have been making it up himself. No one knows. And that’s […]
In 1963 things were really beginning to take off for Rowlf. After a false start recording several commercials for Purina Dog Food, he was put in the cupboard and almost forgotten. But when his owner was invited to do a skit on The Jimmy Dean Show, Rowlf was brought back in for a second shot at stardom. […]